AI × Aesthetics × Commerce
BONE Tech
Home of DayBrew AI — brand intelligence for founders building consumer brands.
About
AI × Aesthetics × Commerce
BONE Tech Ltd. is a technology company registered in England and Wales, founded in London in 2024. The company operates at the intersection of technology, information, and the internet — building AI software for consumer brands where aesthetics and commerce meet.
BONE Tech develops and operates proprietary AI systems that help brands encode identity, strategy, and creative output into consistent, ready-to-publish content across digital channels.
Product
DayBrew is BONE Tech's flagship product — an AI system for consumer brands that encodes brand identity into ready-to-post content, every day.
DayBrew builds a Brand Brain from a company's positioning, visual language, and market context, then produces on-brand content across channels including social media, email, and other marketing surfaces. It is designed for founders and marketing teams who need consistent, high-quality output without expanding headcount.
Team
Blue Lin
Founder & CEO
A graduate of the Royal College of Art, Blue brings design experience from leading firms across Europe and Asia, including Foster + Partners. Blue bridges brand aesthetics with systems thinking — carrying ideas from concept through to commercial execution.
Cleo Zhang
Co-founder & CPO
Cleo builds end-to-end AI-driven decision systems and automation infrastructure, with a background in creative technology and immersive systems. A finalist at the 2025 BAFTA Student Awards, Cleo previously founded Silklife, a DTC furniture brand, in 2022.